全新的轻奢潮吧，才是年轻人的潮玩之地

娱乐消费升级迭代，人们需要更好的娱乐内容，主题小酒吧模式的盛行恰好弥补了市场这一空缺，并很好的契合了年轻人群追求新鲜潮流的心理。

People need better entertainment content in this entertainment consumption upgrade iteration. The theme of small bar model prevalent just makes up for the gap, and a good fit for young people to pursue the new trend of psychology.

由新冶组担纲设计的小酒吧项目之97LIVEHOUSE坐落在常州市钟楼区，业主方——三禾文化传媒旨在打通常州之后，以华东地区为轴心，打造集视觉、艺术、空间、环境一体美感聚集地。因此，如何进行独特定位、形成强有力的竞争力，并刷新和引领小酒吧的新潮流，是新冶组设计团队面对的最大挑战。

One of the small bar model 97livehouse is Newera design project and it is locate in Changzhou bell tower area, its owner-Sanhe Culture Media is aming to get through Changzhou and the east of China area as the axis,build integrated visual, art, space, environment aesthetic feeling.Therefore,how to conduct unique positioning,formed a strong competitiveness, refresh and lead the new trend of small bars is the biggest challenge faced by the Newera design team.

LIVEHOUSE突出的是音乐和艺术属性，其顶级的音乐器材和音响设备，近距离的艺人与观众互动现场，使在LIVEHOUSE中的演出气氛往往远胜于大型演唱会的效果。对于新冶组设计的97LIVEHOUSE来说，将商业与文艺结合及浓郁的社交理念，加以现场乐队的气氛点燃，已然成为一种全新的文化综合轻奢潮BAR，满足消费者的不同娱乐需求。

Comparing other entertainment places, live house strengthens its music and art. People always feel better here than big concerts because of the atmosphere made by acoustic equipment and design. As a social place, 97livehouse, which combines commerce, art, and music, becomes a brand-new entertainment place. 

97LIVEHOUSE整体空间环境是以现代新工业的表现手法来呈现，外观通过弧形形态的铁艺造型，结合绿植，营造出文艺生态的户外形象。设计师选用LOFT工业风，于西方风格中点缀着东方艺术元素，用更加低碳环保的方式追求融合，区别于“性冷淡”风，97LIVEHOUSE简约而不简单。

The overall space environment of 97LIVEHOUSE is represented by the expression method of modern new industry. The appearance is represented by the curved shape of iron art, combined with green plants, to create an outdoor image of artistic ecology. The designer chooses LOFT industrial style, which is dotted with Oriental art elements in western style, and pursues integration in a more low-carbon and environment-friendly way, which is different from the "Sexual Apathy" style, The 97LIVEHOUSE is simple but not simple.

室内空间整体色调呈现出灰白调，采用黑白系的水泥花砖地面、质感凹凸的水泥体块背景及突显局部墙面彩色的花纹玻璃，营造出现场LIVE的文艺、放松，自由的周围环境。天花优雅的花形铁艺灯饰成为空间的中心亮点，周围围绕着喇叭型粉色的花艺灯，用女性化 、音乐元素等装饰手法强调空间的艺术感。

The whole interior space is gray and gray, with a black and white concrete tile floor, a concrete block of grooves in the background and the stained glass from the local wall, creating the art, relaxation, and free environment of LIVE. The elegant flower iron lighting of the ceiling becomes the center of the space and the surrounding flower art lamps of horn type pink, and emphasizes the artistic feeling of space with the decorative means such as feminine, music elements as kind of decration.

本案着重打造空间艺术品陈列设计，让空间成为一个精致的工艺博物馆，无论是音乐大厅、包厢、露天休闲open吧，都散发的浓郁艺术气息。文化的萃取，古老文明的滋润，文化的传承，97LIVEHOUSE使其空间极具艺术价值与商业价值。

This case focuses on building space art display design, let a space become a delicate craft museum, whether it is the music hall, balcony, outdoor leisure open, full of rich artistic breath. The extraction of culture, the nourishment of ancient civilization, and the inheritance of culture, 97LIVEHOUSE makes its space extremely artistic and commercial.

项目名称：97LIVEHOUSE 常州店

主案设计：陈武

设计单位： 深圳市新冶组设计顾问有限公司

项目投资：500万

项目面积：500㎡

项目地址：江苏·常州

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